...every user, whether new or already in possession of one of our old Libraries, pays the same price for the Standard VI Libraries. The difference is that when you upgrade to the Extended Library you just have to pay a very moderate handling fee - after which, you have about double the sample content and numerous additional articulations to work with.
I must say I find this whole thing very confusing....but then again I don't think I'm the only one.
Say for example that I bought the "old" Horizon Solo Strings, why not just have a cheaper upgrade price...one that is the standard VI Solo Strings minus the already owned Horizon Solo Strings price...and then have the same upgrade price for old and new customers alike when upgrading from VI standard Solo Strings to the extended version?
A customer who bought a VSL product some time ago, should not have to pay a cent more (not even at this immediate point in time) for a product than a brand new customer has to...if anything, old customers should benefit more from the situation than new ones...not the other way round.
Also seems to me that with the system you're describing, an old customer will have to upgrade further to the extended version to "break even" so to speak, whereas a brand new customer only has to pay for the standard version first and then can upgrade to the extended version at whatever point in time he decides.
In effect, this would mean that an "old" customer not only is "forced" to buy the extended version, but he will also not receive any immediate benefit from already having bought and owning the product when upgrading to the standard version.
If this is the case, then it is not a very good way to treat old and loyal customers. Loyal customers should not have their loyalty tested further by being forced into more upgrades to get back what they already payed for, but rather receive immediate benefits from loyalty already shown and proved in the past.
If there is any effect in all this that in any way means that an old customer is put in a less beneficial situation (viewed in both time aspect and money) than that of a brand new customer, then it is IMO unacceptable.
Now, I might have misunderstood this whole thing and if I did, then please accept my apologies.
Rodney