I've been speaking out about this, and they're my first posts in months. Here - and in other forums - those of us scratching our heads and asking for answers are being portrayed as helpless whiners. Well, helpless I'm not. I head a fairly thriving little music production company, which my wife and I have nurtured and built over the years. We're active in our local business community, and we work with a committed, talented group of composers, sound designers and the like. When it comes to certain costs (capital expenditures, as my accountant calls them), we have to balance MANY needs. We also provide health insurance to our team (paying 100%). Costs are skyrocketing, and their health and well-being is more important than owning the latest and greatest sample library.
So, would I have LOVED to have been able to upgrade to VI already? Yes! But other priorites have interceded. To set those priorities, we used information we trusted. Had we known that VSL would rescind the very offer that played a part in my decision to invest in their product; had we known that at some future date the upgrade price would effectively double, we might have placed the upgrade higher on the priority list. I remember my wife saying specifically, "The health insurance is going up again and we had some unexpected repair costs. What can we cut from our spending plan?" I answered, "Well, as much as it pains me - the VSL upgrade is over $5,000.00, so we can wait a while longer. The upgrade price will still be there."
See where I'm going with this? If I offered my best clients a free session for spending a certain amount of money with us, never mentioning a deadline, then arbitrarily told them that they only have 3 months to use it - or they'll lose it - I would EXPECT them to be upset! If they ask why I'm suddenly putting a cutoff on the offer, they have every right to EXPECT a good answer, and I'd feel a responsibility to give them one.
That's the thing about the free enterprise system - there's no law that says you can't make a bad decision. Heaven knows I've made MY share. And that's all I'm saying. My opinion as a customer, and as a businessperson, is that VSL has made a bad decision here.
So, am I whining? Call it what you will. VSL doesn't owe me anything. And I don't have the time or inclination to pursue the matter further. I'll either be able to afford the upgrade during the (now) 6 month period or I won't. With the enormous expense of building a new studio looming, the timing's pretty lousy - but that's not VSL's problem, or their fault. I'll deal with it.
I just hate to see a company I admire so much make such a misstep. It's left a bad taste in my mouth, and - for the first time - has me listening to demos from the other guys.
Thanks for indulging my lengthy post.
Fred Story