@cm said:
...the SE (special edition) now is something *special* - an excerpt of almost 20 Vienna Instruments collections. it is also different from the other collections, because the extended library of SE adds more instruments opposed to expand existing instruments like with the collections of the symphonic cube and the others.
so giving discounts for upgrading from SE to some other VI collection(s) would result in at least 40 different discounts in combination with the already existing ~1500 discounts for various sample librariy to VI cases.
i think it is understandable that such resulting 60.000 cases would be not administrable and therefore have not been taken into consideration...
christian
Hi Christian,
I believe you are trying to fit a square peg in a round hole here. Of course, upgrades of SE to SC under your scheme would be a nightmare, but from a business perspective, offering a product that represents an investment of over $1000USD into your product line without any means to leverage that against a deeper business relationship with you makes little sense. For this product, I would suggest forgoing the upgrade idea and instead offer a monetary credit toward upgrade to SC. For example, buy SE extended at roughly $1000 and get a $800 credit toward SC, a roughly $5000 commitment. That way, you encourage people to test the waters with you and then, once amazed, go deeper. The cost of wading in the pool before diving in is net $200 instead of $1000. I would think that for many, the $200 trial is worth it. This is not so different to your current product positioning with the SC -- buy whole thing and save $500 over buying SC one at a time. Just some thoughts.