Herb, Ed is right. People that own Pro edition should be given sidegrade prices to the new VI format standard edition. It's the extended content that should require additional investment.
Your generous discounts on extended content are appreciated, but they fail to even out the situation. There are people who just want to change format to VI, and they'd be crazy to pay what you are asking for the standard edition. Things are priced backwards just to please your retailers [[;)]] Believe me, you will not lose your retailers just because you have a pricing scheme. All you need is a simple system whereby your retailers can check what products a buyer already has.
In any case, what is more important--to give retailers comfortable packages to sell, or to be fair to existing customers? Where do VSL's loyalties lie--the long-term costomer, or the retailer?
Your generous discounts on extended content are appreciated, but they fail to even out the situation. There are people who just want to change format to VI, and they'd be crazy to pay what you are asking for the standard edition. Things are priced backwards just to please your retailers [[;)]] Believe me, you will not lose your retailers just because you have a pricing scheme. All you need is a simple system whereby your retailers can check what products a buyer already has.
In any case, what is more important--to give retailers comfortable packages to sell, or to be fair to existing customers? Where do VSL's loyalties lie--the long-term costomer, or the retailer?