Herb,
I think most can understand your need to split up the product into sections (like Standard end Extended). The most important issue however (at least as I see it), is the one that older and loyal customers that have bought a lot of your products in the past seem (at least in some cases) to have to pay more for the same product in the end than a brand new customer would?
Your VIP program clearly guarantees that you never pay twice for the same samples and hopefully you will honor that. However, doing some initial maths on some of the upgrade paths, seem to indicate that in some cases this is exactly what you'll (as an old customer) end up doing.
I've used the example of the Solo Strings (since the info regarding it was available) in another thread:
New customer: Standard VI Solo Strings + Extended VI Solo Strings = €345 + €445 = Total of €790
Old customer: Horizon Solo Strings + Standard VI + Extended VI = €445 + €345 + €30 = Total of €820
Am I completely wrong about this...or does the old customer actually end up paying more for the same product, which means that he/she in this case actually does pay for at least some of the samples twice?
Rodney
I think most can understand your need to split up the product into sections (like Standard end Extended). The most important issue however (at least as I see it), is the one that older and loyal customers that have bought a lot of your products in the past seem (at least in some cases) to have to pay more for the same product in the end than a brand new customer would?
Your VIP program clearly guarantees that you never pay twice for the same samples and hopefully you will honor that. However, doing some initial maths on some of the upgrade paths, seem to indicate that in some cases this is exactly what you'll (as an old customer) end up doing.
I've used the example of the Solo Strings (since the info regarding it was available) in another thread:
New customer: Standard VI Solo Strings + Extended VI Solo Strings = €345 + €445 = Total of €790
Old customer: Horizon Solo Strings + Standard VI + Extended VI = €445 + €345 + €30 = Total of €820
Am I completely wrong about this...or does the old customer actually end up paying more for the same product, which means that he/she in this case actually does pay for at least some of the samples twice?
Rodney