@mistersynth said:
This is where proportion kicks in.
Speaking in abstract, a "right price" simply does not exist.
For example, a van Gogh has no price: which could be the "right price" of his
Sunflowers? You could search for a compromise by calculating an arbitrary value for each square inch of the painting, then adding the cost of the colors and so on. But van Gogh's inspiration, the balance and harmony of the composition, the light... which is the "right price" of those elements? Nonetheless a van Gogh gets sold at Christie's for n-millions euro, and one could argue that a price is "right" as much as the buyer is wealthy...
Said in another way, there is not a "business way" to the beauty. So, the "right price" is always related to the (theoretical) return of an investment. The price of VI SC could not be "the right price" for the most part of us, but it could be for VSL investors, an it all depends on if they aim to make the Big Money from samples industry. Remember Adam Smith: "It is not from the benevolence of the butcher, the brewer, or the baker, that we can expect our dinner, but from their regard to their own interest."
Sad to say, but it's the world we live in. IMO we should make some efforts to change it.
See also
this.