Not sure it is a good business.
It's marketing !
Either you look at the professionals that can pay 9000 euro to get the whole lib > this will be a few 1 000 clients or you look to 1 000 000 clients that will upgrade there lib Xmas after Xmas, contracts after contracts ..................
East West is very good with marketing ! VSL have improve but have to learn a lot more from them !
Best
Cyril