Hi Jack,
Firstly, as I said, it's personal preference...
Second, I haven't heard that French companies attempt at what I have described, but I doubt very much (although I could be wrong) that it is of the scope and depth of MIR. Lets say we compared any standard convolution reverb with MIR - there is no comparison. So I don't know the product you're referring to to make your point, but, I doubt that it is of the scope and level of engineering that I have alluded to in my original post...
Regarding MIR not being a reverb, I somewhat agree with your point that you're making - in fact largely. My issue is ONLY with the flatness that convolution seems to me personally to tend to lend to anything it touches. Computers, amplifiers, speakers, are all not "real" things, it's not possible to make something sound entirely authentic with current technology unless we have some kind of 3D sound hologram... science fiction for now... so the point is, how do we create something that is aesthetically closest to what we are trying to achieve as possible - for me that is not with convolution reverb, unless you take the convolution as a starting point for an algorithm - and modulate it and then mix those many algorithms in real time with the level of engineering and expertise that has been put into MIR.
As I said, neither method for me personally is ideal both has strengths and weaknesses. There are things I love about MIR that it does which I think are marvellous and absolute breakthroughs, and I can completely understand many people not being able to live without it. For me though, the overall sound of impulses is lacking. Perhaps i'm "wrong" in that, just something I've thought for some time, that I hoped MIR would fix, but it hasn't for me.